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PARENTS: GETTING THRU TO YR TEEN? Across the UK, the BBC are launching their biggest ever texting challenge in an attempt to get parents/carers to get interactive with their teenage children. The BBC Talking Teenagers Text Challenge has already been embraced across the nation with over forty BBC local radio stations throughout the UK challenging listeners to get involved and improve their parenting power.
A BBC Online survey to be published Monday 20th October, has revealed that parents and teenagers still have difficulty talking about sensitive issues – school news is fine but really getting inside their teens head is a no go area.
The text challenge aims to bridge this communication gap. For just 15p a message, parents can text a number and over a course of two weeks will receive six challenges by text message that will improve the way they communicate with their offspring.
The first text challenge will go out on Tuesday 21st October and is part of the BBC Talking Teenagers Campaign. This aims to highlight the attitudes of British teenagers and provide an insight for parents and other carers bringing up adolescents. The campaign also includes a week of features across BBC Local Radio, Radio Two, regional television and BBC ONE's Breakfast TV as well as Digital Storytelling and Video Nation.
Jude Habib, English regions special features producers, is delighted with this text initiative and comments 'Today's teenagers are so skilled at messaging each other that many adults are left scratching their heads at the technology. Parents don't want to be left behind - so this text challenge is an ideal way of helping parents gain a skill AND a window on the secret world of teenagers'."
Interested parents should text the keyword TALKTEEN to the number 81199. They'll then receive three challenges a week over two weeks.
And for those unfamiliar with the technology of text, radio stations such as BBC Merseyside have been holding special "texting" workshops for listeners who just need to turn up with their mobile phones.
So far the response has been Gr8!
Contact: Becky Jones-Owen, 0121 432 8570
www.bbc.co.uk/teens/text
Source: BBC |
